Thistle Insurance Services Limited originally started life as Pavilion Insurance in January 1997. The first product launched was Musicguard, offering musical instrument and equipment insurance.
The future of the business was to develop niche market opportunities as well as building an extensive range of policy options for musical instruments and equipment.
In late 2003 it was decided that to aid further expansion, the holding company, Pavilion Insurance Network Plc would float on the alternative investment market (AIM) of the London Stock Exchange. The company listed on 17th June 2004.
This aggressive expansion soon caught the attention of quite a few large insurance businesses. In June 2007 JLT Corporate Risks Ltd agreed to acquire Pavilion and the company changed to JLT|Online in October 2007.